What's it all about?
I'm a full time Software Engineer for a tech firm in the UK, but last year I decided to start my own indie iOS app development business. There were a few reasons I made this decision, such as the desire to be financially independent. I'm now in year two of this business and have decided to share what I've learned; the good and the bad.
I'll also be transparent with my earnings, to give a feel for what works, and what doesn't.
Who's it for?
In a word, me. I'm writing the information that I wish I had when I was starting my journey. Let's be real, I'm only in my second year of the journey, so what I share now will be very different to what I share a few years from now. But, I want to chart my progress and help anyone else who's thinking of starting their own indie iOS app journey.
So what will the value be?
I will be posting updates about my business and anything I learn. Expect to see articles on:
Monthly earnings reports, broken down by app
ASO results; what has worked for me and what hasn't (with graphs! 😉)
Split test results; what has boosted my conversions, why and how I did it
Monetisation approaches; paid app versus subscriptions with results
What I'm working on now and why
Why?
Amongst all this, I want to share with people my experience. In the year that I have been at this business, I've learned tons from amazing people on X and from my own mistakes (and successes!). I'm starting to make money with my apps after struggling along for 11 months or so, so I want to share how. And most of all, share the things I learn as I learn them.
Am I a millionaire? No! But I am driven, gaining traction, and learning every day at how to make this work.
This blog will serve as a distilled version of all the steps I've found to succeed, by also learning from my pitfalls.
We will run experiments together and find what works for all of us.